We will help influencers achieve early self-positioning services based on market research interviews and in-depth communication with influencers. The establishment of personality must be based on the stage of creating a "good-looking capsule", and includes but is not limited to facial features analysis, face shape and body shape analysis, makeup plan, styling suggestions, diet management plan, hair and skin care plan, etc., striving to tailor a well-recognizable public image for influencers, so as to attract public attention, deepen public memory points, and enhance fan stickiness.

On the premise of having perfect preparations in advance, we will teach the talents how to mobilize fans' emotions through improvisation during the live broadcast, increase fans' activity, ensure the popularity of the live broadcast room, and teach them how to further improve their logical thinking and reaction abilities, calmly respond to questions from the audience in the live broadcast room, guide the audience to pay attention to the live broadcast room, and establish fan relationships. At the same time, the talents also need to participate in various online and offline program activities according to the company's and their own operational and publicity needs, including advertising, short video and other shooting tasks.

It is important to understand that being an excellent anchor is not something that can be achieved overnight. Only by treating live broadcasting with care can one gain fans and grow. On the premise of having a certain fan base, the company will set up relatively stable live broadcast time slots for anchors, so as to continuously reach new audiences and increase the possibility of developing loyal fans of the anchors. Then, the anchors also need to continuously improve the quality of their interaction with the audience, know how to drive the atmosphere of the live broadcast room at the right time, retain the audience's attention, and win more traffic. At the same time, the operation team will also give certain further suggestions based on the anchor's live broadcast performance. The anchors also need to improve the sincerity and fun of the live broadcast through continuous learning or creativity, extend the life cycle of fans, and thus gain more love from the audience.

The identities of anchors are becoming more and more diverse, and live broadcast content is also "breaking the circle" and penetrating into various fields of social life. Celebrity internet celebrities, government and enterprise personnel, and amateurs have joined the ranks of "new anchors", further enriching the industry content in breadth and depth, and accelerating the daily and professional trend of live broadcasts. During the epidemic, when many students were unable to return to school on time, teachers, trainers, and lecturers began to grow explosively on live broadcast platforms. It can be seen that live broadcasting can leverage new forms of employment, improve its own live broadcast format, and improve its own live broadcast quality. It also shows that it is urgent for anchors to enrich themselves now. The company will also be committed to exploring and cultivating new skills for anchors under severe industry challenges, so as to gain more favor from the audience.